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SPAR
Group's South African Joint Venture Wins Coveted Diamond Arrow Award for
Service Excellence -
Sept. 28,
2005
TARRYTOWN,
N.Y., Sept. 28, 2005 -- SPAR Group, Inc. (Nasdaq:SGRP) today announced that its
South African joint venture, SGRP Meridian Sales & Merchandising, has won
the Professional Management Review Africa (PMR Africa) Diamond Arrow award for
overall excellence.
"This prestigious award recognizes outstanding performance in all aspects of
retail merchandising," said Robert G. Brown, SPAR Group's chairman and chief
executive officer. "Our South African joint venture was established
approximately one year ago in partnership with the Meridian Companies of South
Africa, and we are particularly gratified to have received such industry
recognition in such a short span of time."
Brown said PMR Africa evaluated all major national and regional retail
merchandisers serving the Fast Moving Consumer Goods (FMCG) sector throughout
the country, polling senior sales executives, merchandising directors and
buyers at consumer packaged goods manufacturers, retailers and wholesalers
across South Africa. Questions involved information technology, communications,
service levels, promotions and product innovations.
Added Pat Franco, President of SPAR International, "This is an incredible honor
for our entire company. It demonstrates that our focus on delivering higher
results has been recognized both by manufacturers and retailers."
PMR Africa, headquartered in Johannesburg, conducts 30,000 top-decision-maker
interviews per year with businesses, governments, professions, educational
bodies and labor groups to determine organization ratings, strengths and
weaknesses. The survey praised SGRP Meridian for "taking brands to consumers,
influencing shopper behavior and ensuring that their clients' brands are
`alive' and always available at the point of purchase."
SGRP Meridian, based in Durban North, Kwa Zulu Natal, South Africa, and headed
by Managing Director Brian Mason, delivers specialized sales and merchandising
services to manufacturers and retailers in multiple categories of the FMCG
market, including grocery, mass merchandiser and wholesalers. In addition, SGRP
Meridian's marketing intelligence division provides auditing, control studies
and mystery shopping studies in all classes of trade.
"The award underscores the high caliber of work we have been providing to
clients in this region," Mason said. "Moreover, it reflects our
state-of-the-art systems and technology, the professionalism of our people and
the value of the services we offer."
With joint venture partners in South Africa, China, India, Romania, Turkey and
Japan, as well as operations in Canada and the United States, SPAR Group, Inc.
is a diversified international marketing services company, providing a broad
array of services to help companies improve their sales, operating efficiency
and profits at retail worldwide. The company provides in-store merchandising,
in-store event staffing, RFID and other technology, as well as research to
manufacturers and retailers covering all product classifications and all
classes of trade, including mass market, drug store, electronic store,
convenience store and grocery chains, throughout the United States and
internationally.
For more information, visit the company's Web site,
www.sparinc.com.
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